Competitive Strategy
From reactive competitor tracking to a proactive, opportunity-led competitive strategy.
The Client and Challenges
A global pharmaceutical company wanted to deepen understanding of key competitors’ likely strategy, moving beyond traditional competitive planning and apply more creative, forward-looking thinking.
The Osprey Approach
Designed and facilitated a novel one-day face-to-face workshop, where the global cross-functional team built the competitors’ “winning strategy” to anticipate likely actions and pressure-test assumptions. Structured prioritisation identified the most critical issues, opportunity spaces, and actions based on feasibility and impact.
Output and Impact
Delivered a clearer, shared view of competitor strategy and market implications. Enabled focused action planning, refinement of the global cross-functional plan, and clear accountability, strengthening competitive readiness.
