Brand and Portfolio Strategy
From overlapping assets to a unified, opportunity-led portfolio strategy.
The Client and Challenges
A pharmaceutical company wanted to optimise their portfolio where assets are being commercialised simultaneously. The challenge was to succeed in an evolving competitive landscape.
The Osprey Approach
Designed and facilitated a workshop in which the cross-functional team assessed the ability of each asset to compete in unique intersections of different HCPs and HCCs called “needs states”. During the workshop 4 scenarios were explored as potential development opportunities for their second asset, the most compelling was chosen and developed further.
Output and Impact
Formulation of robust strategic co-positioning for assets across the portfolio and a strategic pivot for one asset to more closely align to market opportunities.
